Brand Value


Valid until 31 January 2015 (unless noted)
Brand???

Oh, it is the name of a product or service ...

What is in a name? All of us know that statement came from William Shakespeare. According to him, name is not important. Rose will not change the fragrance even though that flower changes its name. But for marketers, name of a product is very important, because of it gives a value to the thing that we are offer to consumers.

Do you think it is important?
Think about this... which one will u choose for a product? The famous one or not the famous one?

I believe that purchaser perception is much more important than reality. It depicts that image value of an item can stays longer in customer mind and influences their buying behavior. Many Indonesian’s family will prefer Honda as their motorcycle rather than any other brands (and most of you riding honda, am I right? ). We can not deny that Honda builds the brand image very well, so no wonder it becomes the most sales for several tens years.

Secondly, brand describes a special position of a product. Furthermore it differentiates one product to the same kind of others. On the previous time, name of a good is not too important but since competitions are very high, the producers have to think several times to give it a proper name. Kodak for instance, it took numerous research to find the fit name that easy to read and has no meaning in each country. No doubt, nowadays everybody knows and always relate Kodak to a good quality camera.

On the other hand, many products fail because of wrong chosen name. In the 1970’s, German exported a farming machine to Indonesia. Our country is very potential market at that time, because of the government emphasized on agricultural sector. Unfortunately, that machine’s brand had an impolite meaning in Javanese language that related to one kind of women’s organ vital. As a result, the sales were not high as expected by the producer.

In conclusion, brands offer a lot of advantages to customers and producers. Brands are valuable tangible asset, so it has to be managed carefully. Brands can act various different roles within the brand portfolio. Last but not least, giving brand name to a product has not to be difficult or easy to read and understand, has no bad meaning in different language, and we must not forget that the product is needed by consumers.

12 comments:

Henny Y.Caprestya said...

mm..sometimes people just buying for prestige, just because they buying a famous brands people could be showed good judgment for us. what a life, huh!
but no offense, i'm not into them

kasimbu said...

thanks for your info boz...

Seno said...

Emang penting itu brand,brand memberikan sugesti. Kalo sugesti/image yg timbul salah, g bakalan laku tuh. Makanya Lativi ganti nama jadi TVOne

Blogger Ceria said...

wah kasi nama emang harus pilih2 n pikir mateng2 ya..
-_-

reanaclaire said...

hello..coming by to visit yr blog..

Andri Kurniawan said...

nama produk emang kudu alus, palagi kalo ada nilai filosofinya...keren tuh...

UPrinting Reviews | Online Printing said...

Informative post. Definitely enjoyed reading it. Thanks.

Seno said...

Bisa diisi nama kita. Itu gunanya untuk memfilter nama yang tidak masuk hitungan. Soalnya kan g lucu kalo kita jadi top komentator diblog sendiri. Tapi kalo nama kita mau dicantumin diisi aja 'anonymous' Mas Angga.

akanglil said...

"name of a product is very important" setuju banget tuh... nice article bos... keep share

Smart Stepz said...

Interesting post...!

W. Purnomosidi said...

Halo Angga,

Thanks for the visit.
Your backlink is also "live" on bangsablogger.blogspot.com.

Regards,

Raini Munti said...

brand value does matter

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