Direct TV Business Enhance The Physical Evidence in Your Business

In marketing world, the "P" factor is very common to be analyzed and this “P” always continues to grow over the years (4P’s, 7P’s). The P factor consists of product, place, people, price, process, promotion and physical evidence. But, in this posting I would like to emphasize only on physical evidence. Physical evidence can not be neglected on your business. You have to realized, that the condition in your business service environment has many impacts to your staffs and customers’ perception. Furthermore, I believe that, a good image of your business is obtained from your nice physical evidence.

This posting is focusing in one of brilliant way to enhance physical evidence on your business. Do you run your own business such as retail shop, bar, restaurant, lounge, barbershop, office, salon, gym, bank, lobby, waiting area, or coffee shop? Physical evidence can be built in every kind of business. Direct TV Business is the brilliant way to improve physical evidence. It will support your business enterprise and the result is your customers and staffs will have a great experience in your business environment. Furthermore, utilizing Commercial Direct TV is much recommended for your business commercial.

DirectTV Business offers best programs and XM satellite in order to boost your business service environment. Various programs like arts & entertainment, family & children, HD Package, movies, music, Spanish, sport, news and information will satisfy your needs and wants. Choosing and customizing service of various business scales and type of business service environment can be done by you. Free your business from costly cable charges forever. Direct T V Business has advanced technology that is supported by their best satellite in industry, so they can give good installation and excellent customer service. Thus, easiness of booking, installation, and maintenance with fair price are guaranteed. It could be one factor to improve your customers’ satisfaction. Then the result is they will always choose your business as the business that gives the best service for customers.

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Singapore Airlines Strategy to Win the Competition Against Its Competitors

Singapore Airlines (SIA) is one of the strongest brand in Asia. SIA has known as one of Airlines Company which have an excellent service to its passengers. In order to serve its passengers, SIA was intensifying to its service quality improvements. Singapore Girl wearing sarong kebaya as an icon of Singapore Airlines. SIA did not compete on price but they preferred non price competition such as better service, more destinations, more frequent schedules and newer fleets. However price became a more important feature. With the existence of other competitors which have adopt low price strategy, then it became a threat to SIA. But in fact, against the competitors, in 2000 SIA has achieved remarkable profit. With its own strategy, Singapore Airlines has consistently been one of the most profitable airlines globally, and has always had the reputation of a trendsetter and industry challenger. To adept their strategy, basically it needs a relatively high cost. Each brand benefit requires significant investment, careful management and detailed implementation programs to live up to the brand promise. Singapore Airlines Strategy has carefully built a financial and fixed cost infrastructure which allows them to continue investing to support the brand while challenging the competition on costs.

Singapore Airlines Strategy

a. Excellent Services
SIA has plan to improve the three pillar that provide quality experience to the customers : PRE FLIGHT – IN FLIGHT – POST FLIGHT. The excellent service is to build an image or to build brand name the customer that SIA is the best brand in airlines industry.

- Outstanding Service on the ground
They have an outstanding service on the ground, means it focusing on improving service at reservation, ticket offices and most importantly at each airport SIA flew to. Making positive customers’ perception of ground service is very important. Their commitment in service on the ground has been implemented already. For instance, since 2000 SIA use Abacus a computer reservation program with extended array of services including airline and hotel, reservation, ground arrangements and regional travel news. Each airport unit was given standards in terms of punctuality, baggage handling, speed and friendliness of check-in, efficiency of seat assignment, number of compliments from customers and professionalism in handling delays.


- In Flight Service
SIA’s service in flight is no doubt one of the best service in airline industry. Singapore Girl wearing sarong kebaya as an icon of Singapore Airlines, as symbol of Asian charm, grace and hospitality,. It combined the charm of traditional Asian wear with elegance of French haute couture. Passengers are treated to excellent food, served with lots of smiles, warm towels, and attention to details. The airline provides all passengers, regardless of class, with cocktails, fine wines, and in-flight movies at no extra charge. In fact, SIA pioneered all these "frills". SIA also use "the most modern fleet", with a lot of facility to satisfy the passengers such as TV screens, video entertainment, satellite–linked air to ground telephone service. With these all service, the passengers feels an amazing experience in flight with Singapore Airlines.



b. Advanced Technology and Innovation Capabilities
SIA had a strong reputation for inflight firsts. For example : the first airplane that use sky telephone. The first that introduce personal entertainment system and video-on-demand. Introduce the suite (class beyond first (2007)). First airlines operates Boeing B777 and A380 air fleet etc. Singapore Airlines recognizes that each innovation has a relatively short life span. Once other airlines adopt it, it is no longer considered "innovative". Therefore, the airline continues to invest heavily in R&D, innovation and technology as an integrated part of the business strategy to further differentiate itself.


On the technology side, Singapore Airlines still maintains the youngest fleet of aircraft amongst all major air carriers, and keeps to the stringent policy of replacing older aircrafts for newer, better models. The use of new technology, include the modern air fleet, because it can reduce the operations cost and maintenance cost of the fleet, it more efficient. In long term this will deliver remarkable thrift for performance finance of SIA.

c. Human Resource Management
The airline industry is a service industry. Service is provided by people; hence the basis for differentiation in the airline industry is the way the company’s employees treat customers. Behind the excellent service SIA, SIA’s human resource management processes, a crucial aspect of any service business, where people, especially front-line staff, are a core part of the offering and the most visible element of the service. They manage their human resource with stringent selection and hiring of people, extensive training and retraining, formation of successful service delivery teams, empowerment of the front line, and staff motivation.

d. Communicating The Message
Singapore Airlines has been as consistent in its communication vehicles as in its brand strategy. The primary message "Singapore Airlines - A Great Way to Fly" has been consistently conveyed in exclusive print media and also in selected TV-commercials of very high production value to underline the quality aspirations of brand. All communication messages are featured through the iconic Singapore Girl in different themes and settings. The Singapore Girl has contributed immensely to the success of Singapore Airlines' brand strategy and its entire positioning around customer and service excellence.

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Sources :

Kottler, P. and Keller, K (2006), Marketing Management, 12e, New Jersey: Pearson Education, Inc.

Pelajaran Strategi dari Singapore Girl, available at http://strategimanajemen.net/

Singapore Airlines Corporate Website, http://singaporeair.com/

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Learning Statistics In An Easiest Way

Mathematics especially statistic is a feared subject by many students. Actually, statistic is an interesting subject to be studied. Commonly, students find difficulties to solve the statistic problems, because you have to be capable of reading some amount of data. Of course, you won’t be able to read raw data, so you have to select the right statistical method in order to interpret the right results. Ouch, that’s make this lesson is not easy to be understood. Then how to learn statistic to boost your knowledge and sharpening your logic on this study?

Besides asking teachers at school, there is another way to learn statistic on the fun way. You can study statistic through TutorVista. Well, how come? TutorVista is the very practical way to learn statistic because it can be done online. This website always ready to help you everywhere and every time you need. Probably, you face some difficulties in doing statistic’s homework. So, just click on this amazing site and you can communicate with the tutor via chat, email, or instant messaging. They also offer monthly tutoring package on a cheap price. Now you can use statistics help online to learn this subject in fun ways. Statistics tutor is also available in demo and as first time user you may try it for free.

Don’t let yourself sink in statistic difficulties, because by using TutorVista, learning statistic will be easier and enjoyable. So, no more confusing about your statistics problems, because the expert tutors will give details explanations on a simple way. Then, you can use statistic method effectively and interpret the results.

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Download Material - Workshop SEO in Art and Science 2009 by Pogung

Yesterday I participate in Workshop SEO in Art and Science 2009 in Yogyakarta, held by Himakom UGM and the workshop instructor was mas Pogung. The workshop held at May 16, 2009, starts from 09.00 AM till 14.30 PM. There are many things I can learn from this workshop. I can learn how google works, google algorithm (how google give pagerank to our websites), what robots want, on page and off page optimization, etc. Himakom provide the participants with the material's soft copy that include presentation document, videos and pictures. In this post I want to share the material with you. Here I provide you the workshop material, you can download Workshop SEO in Art and Science 2009 material but only the presentation document... I'm sorry I can't provide you the videos. Because of the slow internet connection I can't upload the videos and the videos are too big to upload, but may be you can find and download the video from www.SEOMoz.Org (by Rand Fishkin) and www.dullest.com/blog (by Matt Cutts). I can't review all the materials since I'm not deeply understand with all SEO materials.

>>> Download Workshop SEO in Art and Science 2009 material

Note : Please report if you can't download the file & give your comment in english please...

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A Gift From tokominiatur.com : Vespa V-111

Wow, I won a gift from tokominiatur.com ~ A cute Vespa V-111 miniature

Today, in the early morning I visit Andri's blog (http://andrisetiabudi.blogspot.com/) and found an interesting post. That is a quiz that held by Andri. The quiz' prize is a Vespa V-111 miniature as figure above depict.

To win the quiz I must answer two questions. All answers must be correct. So.. what are the questions? and how I solved the question / problem?

Question number 1 :
There is 1 amoeba in a container. Amoeba takes 1 minute to breed / divided into two. After 140 minutes the container is full with amoeba. The question: how many minutes are needed for the container to be half filled?

Question number 2 :
What is the word (hidden) in this stereogram?


How to solve those questions / problems?
It's simple to answer the question number 1, just use your logic thinking.
For question number 2, some of you might be able to reveal a 3D image that hidden in the stereogram, yup... just try it to see and you'll find a word (in a 3D shape) :D
Here are some steps to see the hidden word in stereogram:
1. Hold the picture up to your nose and relax your focus.
2. Your eyes should be focused afar. Do not try to focus on the picture.
3. Slowly pull the picture away from your face, while still maintaining a distant focus.
4. Allow the picture to come into focus.
5. Repeat 1-4 until this works.

Still not works? okay don't push your eyes too hard to see the sterogram, it can hurt your eyes.

Huh.. so what are the answers ??? hehe... calm down, see the both answer in http://andrisetiabudi.blogspot.com/2009/05/kuis-berhadiah.html and read my comment :P

After all I want to say thankyou to Andri for the Vespa V-111 miniature.
Don't forget to visit http://tokominiatur.com , there are tons of cool miniatures like becak, motorcycle, airplane, andong, vespa ..etc.

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One Day Workshop : SEO in ART and Science

Ohh... I visit Pogung177.com and found this information...
I think, those who interested in SEO and internet marketing must join to participate in this event.

click to enlage !



I'm a beginner in blogging and SEO, that's why I'm interested with the workshop. Workshop instructor is Mas Dwi Hermawanto (known as Pogung177), famous blogger and SEO expert from Indonesia. Hope I can learn a lot from him about SEO.

Hopefully I can participate this workshop on May 16 2009.

For further information, visit www.joints2009.com/

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Performance Measurement - Balanced Scorecard

In 1992, Robert S. Kaplan and David Norton introduced the performance measurement balanced scorecard, a concept for measuring a company's activities in terms of its vision and strategies, to give managers a comprehensive view of the performance of a business. The key new element is focusing not only on financial outcomes but also on the human issues that drive those outcomes, so that organizations focus on the future and act in their long-term best interest. The strategic management system forces managers to focus on the important performance metrics that drive success. It balances a financial perspective with customer, process, and employee perspectives. Measures are often indicators of future performance. The balanced scorecard provides executives with a comprehensive framework that translates a company’s vision and strategy into a coherent set of performance measures.

Basic Concept of the Balanced Scorecard based on (Kaplan and Norton, 1996)

A Balanced Scorecard is made up of four components: mission, perspectives, objectives, and measures. Each of these components and how they build on each other is described below :

# Mission
The mission is the highest, guiding level of the scorecard. It answers the questions:
- What is our overall reason for being?
- What is our mission?
- Why do we exist as an organization?

# Perspectives
Perspectives represent the various areas that influence performance and overall achievement of the mission. There are typically four to five perspectives within a scorecard, however there can be more based on the needs of the organization. Perspectives answer the question “What are our key areas of focus in trying to achieve our mission?” According to (Kaplan and Norton, 1996), the balanced scorecard supplements traditional financial measures with criteria that measure performance from three additional perspectives – those of customers, internal business processes, and learning and growth:

a. Financial Perspective
Financial performance measures indicate whether a company’s strategy, implementation, and execution are contributing to bottom-line improvement. Financial objectives typically relate to profitability measured, for example: operating income, return on assets, cash flow, economic value added.

b. Customer Perspective
Managers identify the customer and market segments in which the business will compete and the measures of the business unit’s performance in these targeted segments. This perspective typically include several core or generic measures of the successful outcomes from well formulated and implemented strategy. The core outcome measures include: customer satisfaction, customer retention, customer acquisition, customer profitability, and market and account share in targeted segments.

c. Internal Business Perspective
The internal business process perspective, executive identify the critical internal processes in which the organization must excel. This process enable the business unit to deliver the value propositions that will attract and retain customers in targeted market segments and satisfy shareholder expectation of excellent financial returns.

d. Learning and Growth Perspective
This perspective identifies the infrastructure that the organization must build to create long term growth and improvement. The customer and internal business processes perspectives identify the factors most critical for current and future success.

The four perspectives of the scorecard permit a balance between short and long term objectives. The balanced scorecard fosters a balance among different strategic measures in an effort to achieve goal congruence, thus encouraging employees to act in the organization’s best interest. It is a tool that helps the company’s focus, improves communication, sets organizational objectives, and provides feedback on strategy.

# Objectives
Within each perspective, objectives identify what needs to be done in order to achieve the overall mission. They answer the questions:
- What must we do (from each perspective) to achieve the overall mission?
- What is most important (from each perspective) to achieving the overall mission?

# Measures
Measures provide a way to determine how an organization is doing in achieving the objectives within the perspectives and in turn the overall mission. They are the most “actionable” component in the scorecard. For each measure, a target is set so that progress toward the objective can be evaluated. Measures answer the question:
“How do we know how well we’re doing in achieving our objectives, and in turn our overall mission?”

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Sources :

Kaplan, R.S. and Norton, D.P. (1996a), The Balanced Scorecard, Harvard Business School Press, Boston, MA.

Anthony / Govindarajan, 2007, “Management Control System”, McGraw-Hill, Inc., Twelfth Edition, Singapore.

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How To Create Show and Collapse Widget for Blogger

Hide and appears widget or gadget sometimes is usefull for your blog. Why? as its names "Hide and appear" it will hide when your blog fully loading, but visitors/users can click it so the widget will show up, thus it will save some space on your blog's sidebar. This trick use JavaScript and able to show - collapse widget. For example: You can put shoutbox widget in HTML/JS gadget and make it able to show / collapse. It will be look like this :

Hide


Show


How to create hide and appears widget?
1. Log in to blogger account
2. Go to Layout - Page Elements - Create / Add a Gadget (HTML/JavaScript gadget)
3. Copy and paste this codes into the new HTML/JavaScript gadget:

<style type="text/css">
#gb{
position:fixed;
top:250px;
z-index:+1000;
}
* html #gb{position:relative;}

.gbtab{
height:158px;
width:30px;
float:left;
cursor:pointer;
background:url('http://i196.photobucket.com/albums/aa54/angga_ugm/SHOUTMIX-1.jpg') no-repeat;
}
.gbcontent{
float:left;
border:2px solid #A5BD51;
background:#F5F5F5;
padding:10px;
}
</style>

<script type="text/javascript">
function showHideGB(){
var gb = document.getElementById("gb");
var w = gb.offsetWidth;
gb.opened ? moveGB(0, 30-w) : moveGB(20-w, 0);
gb.opened = !gb.opened;
}
function moveGB(x0, xf){
var gb = document.getElementById("gb");
var dx = Math.abs(x0-xf) > 10 ? 5 : 1;
var dir = xf>x0 ? 1 : -1;
var x = x0 + dx * dir;
gb.style.right = x.toString() + "px";
if(x0!=xf){setTimeout("moveGB("+x+", "+xf+")", 10);}
}
</script>

<div id="gb">

<div class="gbtab" onclick="showHideGB()"> </div>

<div class="gbcontent">

<center>

PUT YOUR SHOUTBOX OR HTML/JAVASCRIPT CODE HERE !!!

</center>

<div style="text-align:right">
<a href="javascript:showHideGB()">

[tutup]
</a>
</div>

</div>

</div>

<script type="text/javascript">
var gb = document.getElementById("gb");
gb.style.right = (30-gb.offsetWidth).toString() + "px";
</script>

4. Change "PUT YOUR SHOUTBOX OR HTML/JAVASCRIPT CODE HERE !!!" with your code.
5. Click "Save" and you are done !

Note:
You can modify the image "http://i196.photobucket.com/albums/aa54/angga_ugm/SHOUTMIX-1.jpg" just remove it and change with your image url.

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